Strategic Issues Sony Ericsson Faces with Free Essay Example, 1500 words

The opportunity of Sony Ericsson is that the company has already launched various music edition phones which are highly competent in the market. This made the brand highly accepted in the market. The company has also grabbed a distinctive name in terms of the sound quality of its mobile phones. Its products are a favorite among youngsters across the world. Therefore, it has a very good opportunity in this segment of mobile phones which is highly promising for their future market share. Threats: The main threat of the company is its strong competitors. At present, there are many other mobile phone companies with good technology introduced in the market. These companies also keep updating their technical know-how to deliver products that are appealing to the consumers. Nokia, Samsung, Motorola, and many other strong players are in the market with the latest technology in sound quality. This has made Sony Ericsson concentrate more on developing new technology and products in order to survive in the market. The underlying structure of the mobile businessEarlier, mobile phones were considered only as an instrument for communication. For a very long period since the first launch of mobile phones in the market, this remained the basic theme. We will write a custom essay sample on Strategic Issues Sony Ericsson Faces with or any topic specifically for you Only $17.96 $11.86/pageorder now But now the concept has changed entirely and mobile phones have now become a medium for entertainment besides being a communication instrument. Today the mobile companies are competing to launch newer products in the market periodically. One of the most important features of the mobile phone market is that the products get outdated very easily. Technology is the major factor in which the structure of the mobile phone business is built. Every company that is able to enter the market with the best technology can be successful in the market. Sony Ericsson was able to revolutionalize the market by the launch of its walkman brand. Their major competitors in the market are Nokia, Samsung, and Motorola. Even if the company has a brand value if it is not up to date in technology it will fail in the market. Therefore, they should invest more in Research and Development, and focus on introducing new technology.